Sprite Branding Elements - SlideShare Historically, Sprite was created in Germany as Fanta Klare Zitrone in 1959, and in 1961 the drink was introduced in the United States as Fanta . Joined by hip-hop talent, influencers and Spritebrand executives, the event will culminate with a panel discussion featuring Shane, Giscombe and Sprite Way talent, who will discuss their personal journeys and share how Spritehas helped advance their careers. the match almost seemed too easy. 1. Can you imagine the think pieces if that spot ran today? ET, Webinar Another newer slogan used for Sprite is "Freedom From Thirst". Sales have Hip-hop used to be this subcategory and almost a niche. 0:30. We Love Media Criticism: Obey your Thirst We understand that hip-hop culture is essentially the root of everything cool and hip in culture, period, and its been commodified and appropriated within an inch of its life. Played straighter with the hip-hop ads, where the rappers work in Sprite plugs during their verses. The commercial then goes on to show Scott performing in front of a huge . So sorry 7UP.. The series seeks to tell unknown and/or forgotten stories that connect the dots between current music, culture and the foundations of the past. In the "Grant Hill Drinks Sprite" ad, a boy drinks Sprite on a basketball court after seeing the aforementioned basketball player do so, and then tries to dunk while a voicover says, "If you want to play like the NBA stars", In another, a boy drinks sprite before fighting, One famous commercial has a young boy facing off against. Sprite #ObeyYourVerse Campaign By: Leonard Brock By Justin Tune. Check out the "Obey Your Thirst" campaign here. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their "I Love The Sprite In You" campaign, tapping artists like Kurtis Blow, LL . [Chorus] Still pourin' syrup, dirty Sprite, obey your thirst (Raw) Saditty, pretty bitch, got my weed in her purse-purse (Ooh . The album featured 100 Bottle Bags, a direct criticism against malt liquor companies marketing specifically to urban communities but they dont sell that sh*t in the white neighborhoods. Shortly after the release, St. Ides found itself in Chuck Ds crosshairs, and he fired the first in a series of big shots against the brand, marking the beginning of the end of their love affair with hip-hop. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. How The Sprite "Obey Your Thirst" Campaign Changed Advertising This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why their scared of him. The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. February 27, 2023 equitable estoppel california No Comments . The evolving and developing tastes of Gen Z is perhaps one reason for this change of direction. The Crooked I capitalized on that. It (actually) sucks for Macklemore. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. The Yours in Thirst for Yours is intentionally open-ended, he explained. Schultz. Obey Your Deepest Thirst - Evangel Magazine Once again, borrowing from its history of promoting new talent, in mid-2017 cans were adorned with lyrics from the current up and coming rappers including Lil Yachty, Vince Staples, DRAM, Vic Mensa, Kamaiyah and Kap G for the "Summer Sprite Cold Lyrics Series". The streaming platform has worked to make itself more attractive to brands, including the likes of KFC and Smirnoff. In the 1990s, the "I Like the Sprite in You" campaign included performances from hip-hop talent. One ad had a teenaged boy wearing a pair of baggy jeans, a puffy coat and boots with loose laces at a mall to be cool. On Friday, June 21, Sprite will host an exclusive media event celebrating Thirst For Yours at The Terrace at L.A. Live. Sprite is a lemon and lime soft drink for teenagers mainly with 100% natural . Mother company Coca-Cola, has focused on brands like Coke Zero and Vitaminwater in the recent years. A pop-up experience on June 21-22 in LA will celebrate sneaker culture with Sprite photo booths, sampling stations and performances from Sprite-associated performers Rapsody, Kamaiyah and Villain Park. Stefan Miller, senior brand manager, Sprite, called "Thirst for Yours" a modern-day evolution of the seminal "Obey Your Thirst" campaign, which promoted self-expression and individuality . Color: The colors used in this are simple. 19. As we examine the proximity in this ad, we can see that it is done very well. Sprite is shifting gears as the brand posts solid sales results. Being an MC, we try to be cool about what we do, Rakim, who appeared in an early-2000s Sprite radio ad and was featured in the 2015 Obey the Verse collection of Sprite cans featuring iconic hip-hop lyrics, said in a2016 interview. As he neared conclusion, Sprite: Liquid Skittles. Spritewhich has been putting rappers in its ads since Kurtis Blow starred in the 1980sis making the most significant change to its hip-hop marketing strategy in 25 years. At the same time breakdancing and graffiti art rose too, and the whole scene had a clear and defiant call to action, which was to tell your own story. The lemon-lime soda is shelving its Obey Your Thirst tagline, which debuted in 1994, for Thirst for Yours. But the update is about more than tweaking a few copy lines. If you're loving Fresh Era, please check out the newest Stupid Fly podcast "Gold Rush" where we dig deep into the understated moments of Hip-Hop history. Sprite's parent company, Coca-Cola, did not respond to an email requesting an interview on the overall campaign. Sprite (drink) | Beverage Wiki | Fandom | 2 p.m. But in the early 90s, the genre was far from Madison Avenue-friendly. Sprite: Obey Your Thirst, and Your God - Nomos Journal girl in sprite commercial Taps The Game & Larry June For New Album March Motion, EST Gee Shares Harrowing Trailer For His Upcoming New Project, Mad, Chris Brown Fans Blast Activist Who Claimed Singer Mocked Disabled People, Papoose Reveals He Was Supposed To Work With Nipsey Hussle Before His Death. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. And now, its really a culture that impacts everything, says Dipal Shah, director of integrated marketing content at Sprite, which is owned by Coca-Cola Co. For us, it was really important as a brand to be respectful of that and also reflective of that.. Sprite Revamps "Obey Your Verse" With Tupac, Missy Elliott - HipHopDX Then, St. Ides and McKenzie River fell under legal scrutiny from the New York State Attorney General in 1992 for using verbiage like Cubes lyric Get your girl in the mood quicker, make your jimmy thickerSt. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. The implied claim is that Sprite is the only drink that can satisfy your thirst, so don't waste time trying something else. Sprite turns scannable bottles into tickets for virtual hip-hop The company is based in California, Read more, Dr Pepper is a carbonated soft drink that is marketed as having a unique flavor. ** The ''Voltron'' crossover, which came out at the tail end of the infamous East-West Coast feud, featured several rappers. The Sprite bottle is centered perfectly in this picture. In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the "Obey Your Thirst" tagline. One of the most well-known slogans for Sprite is "Obey Your Thirst". Well Read more, Are you looking to learn more about the salaries of Red Bulls elite athletes? The new sprite commercial features rapper Travis Scott. Permissions beyond the scope of this license may be available from thestaff@tvtropes.org. One of the only Brahma temples on earth is there, and the city's lake is said to have been made from one of Brahma . Sprite had also succeeded in becoming an official and established part of the culture. Sprite Obey Your Thirst Rap Lyrics Campaign Summer 2015 http://tvtropes.org/pmwiki/pmwiki.php/Advertising/ObeyYourThirst. Fresh Lemon Lime Taste! Back in 2010, Drake starred in the first spot created for Sprite's "Obey Your Thirst" campaign. There were two alternate endings that aired concurrently: one where he rejects him saying how he would "never do something like that" [[HypocriticalHumor right before he offers him a Sprite]] and one where he legitimately turns him down, only for the agent to then ponder "Maybe I'll call [[Creator/ShaquilleONeal that big guy in L.A.]]; [[TakeThat he'll do, * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. By E.J. Bertini. "I just love looking through artifacts of political history. For more than 30 years, Sprite has supported and embraced the music, culture and community of hip-hop in a refreshingly real way by authentically championing the genres top names and underground artists alike. We are not content to just rest on our laurels.. The brand further expanded into urban youth culture through a partnership with the NBA, while continuing to evolve the creative of the rap campaigns. The new "Thirst for Yours" campaign follows more than three decades of the soft drink's tie-ins with hip-hop, and it replaces the brand's long-running, hip-hop-connected "Obey Your Thirst" campaign, which promoted self-expression and individuality. So how did Sprite maintain a relationship with artists? 24. A month later, when Sprite came calling, Launching today, Thirst For Yours will feature a series of TV spots, social media content, influencer engagement, outdoor advertising and experiential activations tapping into key cultural moments within the spaces of music, art, film and fashion.