Thanks to its robust construction, coarse tyre tread, powerful brakes and . Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. They said it's, basically, a pure XC race bike. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. Or at least, hasn't happened yet. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. I'm seeing an unbranded power meter, but no mention of it. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. bikes And that is the point. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. Very glad for your fair judgement and perspective. Turner Bikes - Titanium Mountain & Gravel Bikes As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. Calling all PB keyboard warriors: to the watch forums! Hopefully the forks won't be on backwards. I'm honestly surprised by how many people don't realize the Walton family is already waist deep in the cycling industry. At these prices you can buy if for the components and off the frame. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. That bit of information, incidentally, is not something youll find on Viathons website. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. The simple answer is: because it can. Sign up to receive GearJunkie content direct to your inbox. price sold by type electric assist +. There are many many people for whom Wmart is their entire mass produced goods consumption experience. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. Who makes Viathon frames? The G.1 is the direct-to-consumer brand's competitively priced gravel bike. what happened to viathon bikes - bngrz-studio.com Posted Oct 2, 2019, We dentists don't shop at Walmart. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. The Viathon Lineup. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. As a straight-up road bike, wed have no issues with the Viathon G1. Mount a water bottle to the frame and stay hydrated for harder riding. Our gravel, road, and triathlon bikes are designed, tested, and assembled in North America; engineered for performance, and crafted with rider-first geometry. Or is the front-end harshness that pronounced? And no im not interested in your bicycle either. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Boost? REI bikes are made by the largest manufacturer in the industry, Giant. Are bike shopsscary, elitist, and unwelcoming? Point being it comes with a lot more and substantially more development. Viathon is hitting the market with three model families. 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Call it a 'Walmart' bike if you must. There is certainly a fair amount of seat post extension to work with there., explained Andy T. Hes right too. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. The impetus for the brand was therefore personal, not corporate. A few things are apparent with Viathon. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. The frame costs just the same as a TCR frame, without the TCR reputation. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Its easier and faster for me to expand our bike offering online than it is to go into stores. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). The FD was 105 as was the 10 sp cassette. Viathon has chosen a RockShox SID RLC with 120mm of travel. Doesn't really looks like a revolution to me yet. February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. Your email address will not be published. Whole Foods kinda sells bikes through their shit parent company Amazon. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Its not the products: a three-frame range of MTBs, and gravel and road bikes. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. Picked up a fishing pole and Razor scooter for my kid there recently. Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. When you're at this level, you may as well just buy direct from manufacturer through Aliexpress, They need to build a 130/140 travel trail bike for 2k with GX eagle then I am in lol. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test Walmart are best known for their $300-$500 bikes that. i gave it a spin. So this is competing against the Ibis DV9? FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. The load is transmitted through four large bearings and a large 19mm chunk of steel. I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. Viathon Bikes Drop Prices & Become Available Through Walmart Two many folks here getting a bit specific. GearJunkie Copyright 2013 2023. Maybe. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. Discover our range of MTBs | ROSE Bikes They seem to offer a solid value for a full carbon bike. At least i know enough to tip my waitress. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. By running razor thin margins at insane volumes. Years ago a friend of mine bought a carbon fiber Dura Ace bike. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. Shit, I'd probably buy one to beat up/lend out. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. Of course, you can always install a nice, compliant carbon post. Bike industry seems super healthy (at least outside looking in), coming from the moto world. Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. How long do Walmart bikes last? We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. I can build proof of concept and then push over time into stores.. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Apt analogy. It has longer, slacker geometry than its road bike cousin and different tube shaping. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. But when people saw these bikes here, it was like, 'Hey, these are real bikes! For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. what happened to viathon bikes Yeah I'm in Australia and I know this, along with they do a bit for some mtb community's and trails. Walmart thinks so, and the retail juggernaut is betting its customers do too. 99% of Americans walk into a Walmart store every week. All Viathon bikes come with a 2-year warranty. Things have moved on. But if Walmart must have some data that shows theyll sell some of these. They travel by private jet, stay in luxury hotelshave huge parties And never tip anybody anything EVER. Since 1994 these are the words that continue to resonate within us. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE Viathon Bikes - Walmart.com c'mon. The value from Viathon is good- not a spectacular deal but decent. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. View specs and technical data for all Viathon Bike Models. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. $6000 Walmart Bike? | Viathon Bicycles coming soon! - YouTube Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. If you're making more of something, you can afford to invest in tooling and equipment and processes to make it cheaper. Walmart wanted Bonobos because it was a favourite of high-income urban millennials. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. what happened to viathon bikeshtml5 interactive animation. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. @roma258: It's a catch 22. (The Walmart connection can be found only on the sites copyright line.) Will people buy them? what happened to viathon bikes - masar.group Manufacturing costs vary inversely with manufacturing rate. And failing. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. Viathon M.1 GX Eagle 2021 | Bikes.fan Vosper: House of carbon cards, chapter two: Viathon revisited https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. All rights reserved. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. It does all those things a really good racing bike should do. Ive already gotten questions for people internationally. Bikes. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Probably trying to compete with REI. Returns only available to original purchaser. Bike MSRP vs. what people actually pay is a whole nother conversation. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. Right? The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. The gravel scene is important for that. And who cares what other people think? Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. bike Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Crickets. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. @I wonder how many ZX-6rs are produced and sold. Pleased to see this. can i return it after thrashing it for a season? And the mountain-biking-mad Waltons have also upgraded the MTB trails close to Walmarts corporate HQ in Bentonville, Arkansas. The crankset was square taper FSA even though Sora was already using HT2 by this time. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Press J to jump to the feed. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . Its name is Viathon. Dave Rome Apr 2020. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. While you could swap to 650B wheels, and the bike can carry a front rack, there isnt a lot of versatility built in here beyond that. Anyone heard anything about the viathon? : whichbike - Reddit $200 Off Viathon Bicycles Coupon (2 Promo Codes) Feb 2023 - Dealspotr Spinhirne-Martin doesnt need to fret about shipping: he outsources that to industry veteran Richard Wittenberg of Lucidity-Podium Marketing, who has been involved with in-house logistics for brands such as Ridley, Cannondale and Factor. Long, low, slack? bicycles See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. Viathon Bicycles Promo Codes, Coupons & Deals for February 2023. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. Por - 10 junio 2022. 2G for 105, 1.5G for a frame. There is very little flex since your BB is both on the swingarm and the front triangle. Which raises the question who is the brand aiming to reach? They are direct to consumer from the website, just like Canyon. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. Needs another $ 1,000 price drop still. Plus, Viathons graphics are a little bland, in my opinion, the pricing isnt so aggressive that its clearly better than bikes from established brands like Canyon or Giant (or Remot, for that matter), and the product marketing so far feels spare to the point that its pro forma. We highly recommend retaining the original shipping box & protective packaging for future use. The Waltons own Moosejaw. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Carlton Reid sits down with brand manager Zack Spinhirne-Martin. And other direct-to-consumer brands like Canyon have a big head start on Viathon in terms of reputation. Quan was with Cervelo from 2004 to 2008. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. The bikes look pretty good on paper, and the price points are very slim for what you get. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. I want to figure out how to use that customer base to grow the bike industry.. needham bank mutual conversion. It's not the products: a three-frame range of MTBs, and gravel and road bikes. its true, For everyone else. "We're trying to build a culture, building an education," Jordan said at the introduction. Required fields are marked *. 2 - You can't buy these bikes at a Walmart. (The first was at the Sea Otter expo earlier in the year.). Honestly the bike prices are high because people buy them LOL. An s-works bike off the floor performs at a pro level. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Love lower price bikes and bringing the MTB sport to more people.. Walmart is long known as the home of low cost bic. Walmart is also the largest grocer in America and possibly the world. Walmart Launches Premium Bike Brand Including $6,000 Mountain Bike For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. Walmart buying Rapha would be the latter. The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. refresh results with search filters open search menu. Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). Viathons G.1 gravel bike requires the same build. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. We wanted to create a non-intimidating platform, said Spinhirne-Martin. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. Of course they will be. Huh, no one wanted to buy a $6k hardtail that has no track record? A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. However, 29 wheels will make your bike react slower to obstacles you may encounter. Turner Tech The frame looks eerily similar to a China carbon frame I bought recently for $400 (frame and rigid fork). Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. Refunds can only be issued to your original payment method. Hed been with the online retailer for 10 years. This move isn't all too surprising. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter.