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The announcement underlines the strong complicity between Simons and the Prada Group, which had originally tapped him to become creative director of Jil Sander in 2005. ... Prada unveils first campaign with co-creative director Raf Simons. Raf Simons Announced as Co-Creative Director of Prada: Working alongside Miuccia Prada. “I do believe a lot in collaboration,” Simons said. Prada Resort 2019 Fashion Show. Privacy Policy and Prada's Fall/Winter 2021 collection continues to outline a new era for the storied Italian label, one where the DNA of both Miuccia Prada and Raf Simons (who joined Prada as co-creative director last year) can be seen by the discerning eye. The first outing from Raf and Miuccia, Prada's spring/summer 2021 womenswear collection, will be shown this September in Milan. The designer just debuted her last collection as Prada’s sole creative director via a virtual showcase on YouTube today. Asked if she was eyeing retirement at some point, Prada brushed off the suggestion. Working alongside Miuccia Prada, Simons delivered a Spring/Summer 2021 womenswear collection that mixed a number of his classic reference points … View Gallery (Though, Ferdinando Verderi served as a creative director for this project.) Simons suggested “there’s more strength when two creatives believe in it, than when one believes in it,” he said. Please don’t make me older than I am,” she said with a laugh. Prada announced the news that Miuccia Prada would take on Raf Simons as a collaborator and co–creative director on February 23, 2020. In S/S 2021’s show notes, Prada and Simons described the collection as ‘a creative conversation in progress.’ Exploring the concept of uniforms (an attitude to dressing that has resonated with designers for spring), it featured facets of the duo’s design heritage. Normally, she would present the line in … The heavy-hoofed boots that are practical only in that "Prada-ness" way: slightly impractical to the untrained eye, but cult-worthy nonetheless. You may be able to find the same content in another format, or you may be able to find more information, at their web site. MILAN — Raf Simons is the new co-creative director of Prada. Whilst designers, editors and buyers might be missing the buzz of well-heeled crowds at fashion week, Prada got creative as is Miuccia’s way. Inspiration was drawn from this new normal, and the collection was inevitably shaped by the world's current events. Raf Simons Joins Prada as Co-Creative Director, Prada Unveils First Collection By Miuccia and Raf. 8h Prada has released its first campaign with co-creative directors Raf Simons and Miuccia Prada. Miuccia Prada and Raf Simons are now co-creative directors of Prada. Raf Simons is officially joining Prada as the brand’s co-creative director, where he will work in partnership with Miuccia Prada. The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. Miuccia Prada has no doubt created a legacy of legendary designs during her time as the sole creative director of Prada. Prada just named the first ever co-creative director in the brand's 107-year history, and it's a move that could reshape the fashion world Dominic-Madori Davis 2020-02-24T19:09:00Z The off-kilter queen of Italian fashion Miuccia Prada unveiled her first collaborative menswear effort, Autumn/Winter 2021, with nascent co-creative director Raf … #Prada - Spring/Summer 2021 - Milan Fashion Week Prada has released its first campaign with co-creative directors Raf Simons and Miuccia Prada. The 2021 Oscars: See All the Red Carpet Fashion Looks. Simons is a longtime friend of Miuccia Prada’s and has attended several of her fashion shows. Prada Linea Rossa Spring 2021 Ad Campaign | The Impression Review of Prada Linea Rossa Spring 2021 Ad Campaign by Creative Director Ferdinando Verderi with Photographer/Director Martine Syms Prada celebrates the connection between athleticism and freedom in a slick new campaign for their Linea Rossa collection. This content is imported from YouTube. Raf Simons As Prada’s Co-Creative Director Will Keep The Brand Relevant Simons’ appointment will solidify the ongoing performance of the Prada brand since inception. Fendi’s first coed show will be held on Sept. 23, and the following day, expectations are bound to be high as Raf Simons will debut at Prada as co-creative director with Miuccia Prada. For her last collection as the solo Prada creative director – starting from September she will be joined at the creative helm by Raf Simons – Miuccia Prada invited five prominent image-makers and artists to offer their own view on the Spring/Summer 2021 collection. Asked about the length of the contract with Simons, Prada said, “In theory, it’s forever.”. Terms of Use. In the first half of fiscal 2019-20, the Prada brand grew 4 percent to 1.28 billion euros, accounting for 83 percent of total group sales, with largely positive full-price retail sales throughout the period. Prada's New Spring 2021 Collection Is An Ode To Great Wardrobe Basics. Simons revisits the glove-pouch combo that seems fit for street style, even if those streets are the ones you stroll on your daily quarantine walk. His challenge will be to continue improving the performance of the Prada brand. He is to work in partnership with Miuccia Prada “with equal responsibilities for creative input and decision making,” the  company said Sunday. As China's beauty regulations shift, GED China helps beauty brands decode the state of play and navigate opportunities…. The powerhouse duo will share "equal responsibilities for … Miuccia Prada won’t be flying solo much longer. In a post-show Q&A that followed the runway video, Team Prada brought the world together when everyone feels so far away. Many campaigns are content with using image to subtly encourage their audience to consider their own beliefs, or, as happens even more frequently, to simply tell them what they should believe. For spring 2021, the brand debuted the co-collaborators' first collection for Prada, at a time when technology has become a vital part of human communication and interaction. Prada, fall 2021. Credit... via Prada. “I don’t want to look like we are rejecting our responsibilities,” Simons said. Don't miss the top fashion industry news breaking this week. “I like working, and I’m very excited and this will bring new wind. "Being involved in all the matters from diversity to gender," Ms. Prada says, "you really have to be proactive, responsible.". • Leigh Nordstrom and Alex Badia. Every item on this page was chosen by an ELLE editor. Since the announcement [hyperlink https://www.elle.com/fashion/a31067150/raf-simons-prada-co-creative-director/] of their co-creative director titles in February 2020, right before the COVID-19 led to global lockdowns, the runway has drastically changed. Simons clarified that his Raf Simons label would continue in tandem with his Prada project, and suggested that co-creation is an idea gaining currency today. ... Creative director, Kim Jones, oversees energetic Milan catwalk and says people are desperate to dress up. Ms. Prada's subversion of femininity and '70s graphics is seen through the lens of Simons’s futuristic cuts, most noticeable in the silhouettes of oversized shoulders and heavy suits that pull away from the body. https://www.elle.com/fashion/a35633813/prada-fall-winter-2021-review Alber Elbaz Was One of Fashion's Most Quotable Designers, the Prada brand grew 4 percent to 1.28 billion euros. What To Know About the Ma’Khia Bryant Case, Michelle Zauner on Her New Memoir Crying in H Mart. “We like each other, we respect each other,” she said. For her resort 2021 collection, presented in a video titled “The Show That Never Happened,” Miuccia Prada decided to dismantle that structure altogether. Miuccia Prada and Raf Simons (Photo by Sean Zanni/Getty Images) Getty Images. What is the BoF 500? He acknowledged that strong businesses can be built without strong creation, but his conviction is that business is better with strong creativity. Published: 24 Feb 2021 The collection itself is a mashup. Winning China Means Playing the Long Game. Sales were reported at L 70 billion, or US$31.7 million, in 1998. This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Store. MILAN — Raf Simons is the new co-creative director of Prada. Review of Prada Spring 2021 Ad Campaign by Creative Director Ferdinando Verderi It is rare for a fashion campaign to directly ask questions of its viewer. The first Prada collection from Miuccia Prada and Raf Simons will be for Spring/Summer 2021… We may earn commission on some of the items you choose to buy. The joint efforts of Miuccia Prada and Raf Simons have not gone unnoticed. We once again witness their two brains at work. Simons suggested creativity is being overshadowed by business concerns and objectives. Their debut collection last September came with quiet fanfare, the only kind that can follow a digital show previewed at home, but their blooming partnership continues to flourish. © Copyright 2021  -  Penske Media Corporation, clock From 2 April 2020, Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. Prada’s husband Patrizio Bertelli, co-chief executive of Prada Group, opened the meeting standing and speaking into a microphone in a conference room stuffed with paintings by Sigmar Polke, Frank Stella and Luc Tuymans. Justine Carreon is the market editor at ELLE.com covering fashion, Dutch ovens, and fashion again. This afternoon in Milan, Prada ushered in a new chapter, one that saw Raf Simons make his debut as the new creative director alongside co–creative director Miuccia Prada. By Dale Arden Chong. Prada said she felt a need to reinforce the creativity in her company. “It’s hardly discussed openly, lots of designers are questioning their own position in an ever-evolving fashion system,” Simons said. “I think it strengthens the result.”. The Prada Fall/Winter 2021 Menswear show. By Don-Alvin Adegeest . “We feel the need to join as creative people in a dialogue, to bring emotion and bring co-creation,” said Simons, who was dressed in a blue coat and seated on a podium next to Miuccia Prada, who was wearing a navy sweater, trousers and a major diamond necklace. By subscribing, you agree to our Unsurprisingly, it's the accessories that stand out on the runway. Prada Fall 2021 Ready-to-Wear collection, runway looks, beauty, models, and reviews. Our favorite item? Hosting a digital roundtable (one that looks much chicer than your typical Zoom meeting), the conversation sat Miuccia Prada and Raf Simons alongside fellow creatives, including actress Hunter Schafer, director Lee Daniels (who hired Prada to recreate Billie Holiday's outfits for his film The United States vs. Billie Holiday), and self-proclaimed Prada addict Marc Jacobs ("Prada-ness is Ms. Prada," he states in the video), in a chat that spanned fashion as a form of storytelling amidst a global pandemic to collaboration in the arts to the newfound responsibilities in the fashion community. Co-CEO & Co-Creative Director, Prada designers 2013 2021 The former mime artiste holds a doctorate in political science and is known for her hyper-intelligent, trendsetting designs. The Spring Summer 2021 ‘show’ came in form of a digital film streamed on July 14. It's an outerwear-heavy collection, bound to create future heirlooms. Jan 8, 2021. Printed jacquard knits are reworked as leggings, turtlenecks, catsuits, and even bags. A collaboration between the Italian brand and the Belgian designer, which had been rumored for months, was announced at a press conference at Prada headquarters on the last day of Milan Fashion Week, and during the Boss fashion show. Miuccia Prada and her co-creative director Raf Simons did, with a set composed of various faux fur-lined romper rooms. Simons starts April 2, and the duo’s first co-designed collection is to be unveiled for spring-summer 2021 during a fashion show in Milan in September. ... with Raf Simons having joined Miuccia Prada as co-creative director … Please fill out this field with valid email address. The development suggests Prada and Bertelli are readying a succession plan at the Italian fashion house they catapulted from a historic maker of nylon accessories to a luxury mega brand — albeit one whose performance has trailed its peers in recent years due to various design and business missteps. ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. You may be able to find more information about this and similar content at piano.io, How to Watch the Michael Kors Collection Show, How to Watch CELINE's Winter 2021 Show Live, The Best Looks From NYFW Fall-Winter 2021, Chanel's Winter Wardrobe is Quiet But Powerful, Dior's Runway Is a Fairytale for Grown Ups, How to Watch Dior's Fall-Winter 2021 Show Live. Courtesy of Prada. “If we both believe in it, we’re going to do it. “I was sometimes criticized for not doing collaborations, so now I am doing one,” she added, flashing a big smile. Prada's originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s. 7.14.2020. The very opposite, in fact—they’re all anyone can talk about. Prada unveils first campaign with co-creative director Raf Simons Posted On January 10, 2021 CPP-LUXURY 0 Prada has released its first campaign with co-creative directors Raf Simons and Miuccia Prada. The company has also been the subject of takeover rumors, which Prada officials have denied. Prada's fall-winter 2021 collection gives us something to be excited about. In an unexpected move, Prada named Raf Simons as co-creative director joining Miuccia Prada. Miuccia Prada announced Raf Simons as co-creative director of Prada back in 2020 and the partnership has been a topic of conversation on our forums ever since. Sequins and faux fur cohabitate with Prada's signature Re-nylon textile, now in the form of modern parkas, clutched by the models like pearls. Instead, models were shot using "hundreds of cameras" that encircled them to … The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. He is best known for his signature men’s wear brand, launched in 1995, and has also done stints as the creative director of Christian Dior in Paris, and Calvin Klein in New York. Related Simons ( Photo by Sean Zanni/Getty Images ) Getty Images the company has also been the subject of takeover,. Do believe a lot in collaboration, ” she said be excited about new Crying.... 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