"Each of these young designers we've picked because we believe they really speak to who we are as a brand," says Galway. Shop at our store and also enjoy the best in daily editorial content. Canadian-born, London-based designer Paolina Russo is a student at esteemed arts university Central Saint Martins in London and the recipient of the 2018 L'Oréal Professionnel Young Talent Award. Exploring the life of deadstock and vintage clothing through a slew of textile traditions, Priya is slowly beginning to address the fashion industry’s wasteful approach to production and consumption. It doesn't necessarily demand a keen eye to appreciate her colorful, deconstructed designs, which incorporated components from different adidas sneakers during her Paris presentation. What we're here for is that superbly incorporated graphic. ... and left without realizing that Priya Ahluwalia is a re-cyclist, then she’d be happy. Now, Nicholas Daley, Paolina Russo, and Priya Ahluwalia are the latest up-and-comers to garner the attention of adidas, in partnership with adidas ambassador David Beckham and the British Fashion Council. Naturally, the brand tapped three cutting-edge designers to bring entirely new approaches to the cult shoe within a span of just ten days. Daley incorporates a number of musical references into his designs, from the signature tweed jackets of jazz legends Miles Davis and John Coltrane to reggae-inspired graphics. Get premium, high resolution news photos at Getty Images With Originals as a platform for creative partnerships across categories, adidas has been leading a wave of cross-pollinating collaborations with a wide variety of names. Menswear designer Nicholas Daley got his start in retail, working for the likes of Wellgosh and Dover Street Market before attending Central Saint Martins. "I think kind of at the source or core of who we are, it's this idea that we are kind of an unfinished project, so to speak, and by reaching out to connect with different types of people that have different things to offer us, it can help sort of complete who we are, or help shape who we become. Her status as an industry leader was further cemented by being listed on the Forbes 30 under 30 European Arts and Culture List. The only kicker? So obviously I have the ongoing partnership with Adidas and the … Register if you are a: Model, Photographer, Stylist, Makeup or Hair Stylist, Casting Director, Agent, Magazine, PR or Ad agency, Production Company, Brand or just a Fan! Priya’s eponymous brand, Ahluwalia, has become known for rich colour palettes and bold patterns, Indian tailoring, and flashes of Nigerian flair. Inspired by her love for Arsenal, Priya Ahluwalia designed the utterly unique Ahluwalia Studio x adidas x Arsenal MyShelter jacket, bringing the modern interpretation of the bruised banana graphic on to a weather-conquering canvas for a design of simply outstanding style. You can object to the use of your e-mail *If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you If, at any time, you have specific questions or concerns about the Priya Ahluwalia - The leading online destination for men's contemporary fashion and streetwear. "So on one level, you talk about Daniëlle [Cathari] or you talk about doing something with Raf [Simons], but at the same time we look at industrial partners as collaborators, and in some ways we look at retailers as collaborators. Watch: Ahluwalia Studio . Priya Ahluwalia, whose eponymous brand was one of eight winners of the LVMH Prize 2020, has been awarded the Queen Elizabeth II Award for British Design. To view the website properly, please turn it on. Russo is set to complete her MA in fashion in the fall. Explore the world of Ahluwalia, shop the new collection of mens T-shirts, jeans and books. Priya Ahluwalia, David Beckham, Paolina Russo, Nicholas Daley and Nic Galway attend the adidas MakerLab show as part of Paris Fashion Week on January 18, 2019 in Paris, France. By continuing to browse the site, you are agreeing to our use of cookies. access is sought, and we will make all reasonable efforts to make that page accessible for you. South Park’s Adidas Campus 80 ‘Towelie’ Shoe Sold Out Quickly — but You Can Still Get a Pair ... London-based menswear designer and 2020 LVMH Prize finalist Priya Ahluwalia … The MyShelter rain jacket incorporates premium outdoor technologies to create a jacket that combines function and design. Inspired by her love for Arsenal, Priya Ahluwalia designed the utterly unique Ahluwalia Studio x adidas x Arsenal MyShelter jacket, bringing the modern interpretation of the bruised banana graphic on to a weather-conquering canvas for a design of simply outstanding style. accessibility of any particular Web page on our website, please contact us at accessibility@highsnobiety.com Ahluwalia is recognized for using sustainable production methods, as well as exploring her Indian-Nigerian heritage through fashion. Check out a full selection of the looks from the three designers' shows below. regularly about similar products without prior explicit consent. disabilities. Review our Privacy Policy for more details. Each newsletter contains an unsubscribe link. London-born Priya Ahluwalia is a graduate of the University of Westminster and this year’s H&M Design Award winner. His graduate collection was bought by Japan's BEAMS. The runway hosted adidas and Yohji Yamamoto's FW19 Y-3 show as well as presentations by three young designers handpicked by the German sportswear titan. "We look at collaborations with a pretty broad lens," he says. "The three designers we have with us this week, they're all really proactive, they really believe in what they're doing, and they have the energy for it. But the brand has also been tapping lesser-known brands of late, too, including Tokyo label have a good time and Amsterdam-based designer Daniëlle Cathari. Gaudio notes that the brand's approach is more expansive than might be imagined. or call +49 (0)30 235 908 500. Other fashion entrepreneurs will likely agree that hopping on trends is often a sure-fire way to kill your brand. Priya Ahluwalia, who graduated from the MA Menswear course at the University of Westminster in June 2018, showed her new collection in Paris last week as part of Adidas … That's how we like to work — if the fit feels right and we see something together, then we would absolutely go after it together.". Here's What It Takes to Collaborate with adidas | Highsnobiety priya ahluwalia kodd magazine scaled Ahlawalia is sold through retailers such as Browns, Matches, Ssense, LN-CC, Nubian Tokyo, N ID Tokyo, Stripe Inc and Addicted Korea. 019 was a big year for designer Priya Ahluwalia.She won the H&M Design Award, created a capsule with Browns and started writing a book.And she is showing no signs of slowing down in 2020. Arsenal and adidas are back together, and their union has seen the return of the bruised banana design on the. Ahluwalia is known for using sustainable production methods, as well as exploring her Indian-Nigerian heritage through fashion. Highsnobiety sat down with global senior VP of design for adidas Originals and style Nic Galway and global creative director Paul Gaudio to dig into the Three Stripes' approach to working with emerging fashion designers. In the same year she also collaborated with Adidas at Paris Fashion Week. If you do encounter an accessibility issue, please specify the Web page(s) to Inspired by her love for Arsenal, Priya Ahluwalia designed the utterly unique Ahluwalia Studio x adidas x Arsenal MyShelter jacket, bringing the modern interpretation of the bruised banana graphic on to a weather-conquering canvas for a design of simply outstanding style. With a focus on sustainability, Ahluwalia works largely with vintage materials, using second-hand clothing as the foundation of her work. Working with a retained accessibility consultant, it is planning to implement over time the She’s dancing, knees bent, in a sleeveless crop top and drawstring miniskirt, both the same shade of shiny sky blue. Jalebi is a hard back book, comprised of 100 pages and will be available to buy at thelaunch event and online at www.ahluwaliastudio.com . receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com. It literally is utterly unique, with only one being made. 2. We have to ask ourselves, 'What couldn't we do on our own?'". Not a member yet? (WCAG 2.0 AA) as its web accessibility standard or other standards to the extent required by the Americans The MyShelter jacket is available in its base form through adidas in either active gold or black, and it’s the former that’s taken as the template for the Ahluwalia creation, with the colourway lending itself perfectly to the base look of a reinterpretation of the bruised banana design, which runs across the body and sleeves and through the lower back. Ahluwalia is setting the standard for sustainability in the UK. with Disabilities Act (”ADA”). But that’s not what we're here for, is it? Ahluwalia is a brand that focuses on creating unique forward-thinking garments for the modern man, using responsible sourcing and manufacture techniques. The company is committed to facilitating the accessibility and usability of its Web site for all people with Our website will be tested on a periodic basis with assistive technology such I remember being like, you’re a liar. Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard. Lionised for her nostalgic colour palettes and using exclusively deadstock materials, Ahluwalia founded her namesake label in 2018 and has in a short time since won the H&M Design Award 2019, collaborated with Adidas, has been awarded the joint winning LVMH Prize 2020 and has recently been included in Matchesfashion Innovators programme. as screen readers and screen magnifiers, and with users with disabilities who use these technologies. It literally is utterly unique, with only one being made. relevant portions of the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 Level AA The only kicker? "Do whatever it takes," he says. address for this purpose at any time without incurring any costs other than the transmission costs according Also appearing on the rear of the jacket is the Arsenal crest, which sits on top of the Three Stripes for a tidy sign off. Priya Ahluwalia - The leading online destination for men's contemporary fashion and streetwear. ... saying "You’ve been chosen by Pharrell to do a project with adidas". Ahluwalia Fall 2020 Menswear collection, runway looks, beauty, models, and reviews. 2019 H&M Design Award winner Priya Ahluwalia reveals the personal driving force behind her AW’19 collection and how she plans to scale her conscious label. to the basic tariffs. The result was a book of photographs she took, Sweet Lassi, and a life-changing moment that made her modify exactly what Ahluwalia was going to be. In Priya Ahluwalia’s studio, there is a printout of a headless girl taped to the wall. Of course not. be aware that our efforts are ongoing. Please This site uses cookies. "If I look at Paulina [Russo], for example, one of the young designers, she makes amazing clothes out of sneakers and it's something very, very unique to her and visually very striking," says Galway. At Paris Fashion Week last week, adidas set up a hub for all activity related to the Brand With the Three Stripes. Located in a parking lot in the French captial's 11th arrondissement, the Amelot Garage housed amenities for adidas and Y-3, including showrooms, a MakerLab customization studio, a cafe, and a runway. It appears you have javaScript turned off. Priya Ahluwalia, whose eponymous label was one of eight 2020 LVMH Prize winners, has been granted the Queen Elizabeth II Award for British Design. Ahluwalia, who is of Indian and Nigerian heritage, previously won the 2020 LVMH Prize as well as the H&M Design Award in 2019. Priya Ahluwalia: The Up-And-Coming, Independent Fashion Brand You Should Invest In Now. Main Image: Courtesy of Ahluwalia Studio Izzy Cammareri — 11 February, 2019. To stay updated, follow @Highsnobietystyle on Instagram. After teasing creations from its MakerLab—the company’s innovative shoe design studio only available to employees—over the years, Adidas unveiled a customized lineup of its iconic three-striped Campus 80s shoe to the public this past October. Arsenal and adidas are back together, and their union has seen the return of the bruised banana design on the 2019/20 away shirt (as if you didn’t know that already). For example, her … Shop at our store and also enjoy the best in daily editorial content. But what the return of that retro-infused design has done is open up the doors for any number of designers to offer up their own reinterpretations in increasingly creative capacities, and the latest to turn their attention to the concept is London-based designer Priya Ahluwalia. Priya Ahluwalia presented her namesake label's Autumn/Winter 2021 collection during London Fashion Week today. Free UK shipping on orders over £200. If you're a young designer who harbors ambitions of collaborating with adidas or another global brand, Galway says you need to be single-minded. adidas maintains ongoing collaborations with some of the biggest names in the business, from Raf Simons to Kanye West and a gamut of others spanning skateboarding, fashion, and hip-hop. Alternatively, you can object to The return of the bruised banana design has opened up a whole lot of creative avenues for designers to play in, and this was evidenced once again when Ahluwalia Studio teamed up with adidas and Arsenal to create a one-off, customised MyShelter jacket. "It's really about giving an opportunity and handing over our catwalk to give them the voice and see how things develop. ... a collaboration with Adidas, a capsule collection with … “Women are easier to convince to wear something, for sure,” says Priya Ahluwalia, 27-year-old founder of the London-based menswear label Ahluwalia and the aforementioned student. "That's the key to success for any young designer: to have a really clear point of view, which is yours, something you would stand for, that you could take further rather than chasing a trend.". She won the H&M Design Award in 2019, collaborated with Adidas at Paris Fashion Week in the same year and has received world-wide press in publications such as i-D, Vogue UK, Dazed & Confused, New York Times, The Guardian and GQ among others.
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